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Do you know? The new patients who can come to your clinic for treatment are not coming. They are going to other clinics!
Let's understand it.
Currently, How do new patients come to your clinic? By referral, right? If someone gets sick, he will ask his relatives or friends where to get treatment. They will tell them about you and the patient will visit to your clinic.
But nowadays, people don’t rely on the suggestion of one person. They usually take suggestions from two or three people. Everyone suggests different clinics for various reasons. How will the patient decide which clinic is best for him, and where should he go for treatment?
In today’s digital age, searching online has become a habit. So naturally patients will search online for a clinic. The clinic that has the Best online presence, the patient has the highest chance of going there.
If you maintain your clinic’s digital presence properly, you will get new patients, and patients will get one of the best clinic for treatment.
If you think your clinic is getting enough patients every day and doesn’t need an online presence, you’re overlooking a key lesson: ‘Change is the only constant.‘ If you don’t maintain your clinic’s digital presence properly, your clinic may struggle to succeed in the long term, and competitors will surpass your clinic because they are working on an online presence.
For example: Remember, what happened with the well-established mobile phone brand Nokia? Where is Nokia today? Once a leader in the phone industry, Nokia is now a shadow of its former self because it didn’t do the right thing at the right time.
If nobody knows you well, it won’t matter how good, qualified and experienced a doctor you are.
Currently, How do new patients come to your clinic? By referral, right? If someone gets sick, he will ask his relatives or friends where to get treatment. They will tell them about you and the patient will visit to your clinic.
But nowadays, people don’t rely on the suggestion of one person. They usually take suggestions from two or three people. Everyone suggests different clinics for various reasons. How will the patient decide which clinic is best for him, and where should he go for treatment?
In today’s digital age, searching online has become a habit. So naturally patients will search online for a clinic. The clinic that has the Best online presence, the patient has the highest chance of going there.
If you maintain your clinic’s digital presence properly, you will get new patients, and patients will get one of the best clinic for treatment.
If you think your clinic is getting enough patients every day and doesn’t need an online presence, you’re overlooking a key lesson: ‘Change is the only constant.‘ If you don’t maintain your clinic’s digital presence properly, your clinic may struggle to succeed in the long term, and competitors will surpass your clinic because they are working on an online presence.
For example: Remember, what happened with the well-established mobile phone brand Nokia? Where is Nokia today? Once a leader in the phone industry, Nokia is now a shadow of its former self because it didn’t do the right thing at the right time.
If nobody knows you well, it won’t matter how good, qualified and experienced a doctor you are.
Let Dimarcs take care of the clinic's online presence!
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Some research has been published on it.
Globally
- 72% of Internet Users Look for Health Information Online – Pew Research Center
- 80% of Patients Use Search Engines to find clinic – Doctor.com
- 88% of Consumers Trust Online Reviews as Much as Personal Recommendations
- 48% of People Judge a Hospital Based on its Website – Stanford
- 93% of People Research Online Before Making Decisions – Salesforce
In India
- 80% of Internet Users in India Search for Health Information Online – Google India report
- 68% of Patients in India Use Online Search to Find Doctors/Clinics – Practo Insights 2020 report
- 76% of Indians Use Mobile Phones for Healthcare-Related Searches – Google-KPMG report
- 83% of Healthcare Consumers Trust Online Reviews – Inc42
- 75% increase in online healthcare queries from tier 2 and 3 cities in India – YourStory
Some research has been published on it.
Globally
- 72% of Internet Users Look for Health Information Online – Pew Research Center
- 80% of Patients Use Search Engines to find clinic – Doctor.com
- 88% of Consumers Trust Online Reviews as Much as Personal Recommendations
- 48% of People Judge a Hospital Based on its Website Design – Stanford
- 93% of People Research Online Before Making Decisions – Salesforce
In India
- 80% of Internet Users in India Search for Health Information Online – Google India report
- 68% of Patients in India Use Online Search to Find Doctors/Clinics – Practo Insights 2020 report
- 76% of Indians Use Mobile Phones for Healthcare-Related Searches – Google-KPMG report
- 83% of Healthcare Consumers Trust Online Reviews – Inc42
- 75% increase in online healthcare queries from tier 2 and 3 cities in India – YourStory
With these statistics, it’s clear why having a strong online presence is important for your clinic.
When we talk about a strong digital presence for a clinic, multiple factors matter, but having a professional website is the first and most important one. Most clinics in big cities already have a website. Many clinics in your city have a website as well.
In today’s digital world, Having a professional website is not just an option; it’s a necessity!
Let Dimarcs take care of the clinic's online presence!
Certified By Government Of India
Offers Ends In:
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- 00Hours
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Why Your Clinic Needs a Website
Competitive Advantage: A clinic with a website gains a competitive edge over those without one, standing out to potential patients and providing easier access to your services in a crowded healthcare field.
Visibility: A website significantly boosts the clinic’s online visibility, making it easier for potential patients to find your services through search engines and other online platforms.
More Reach: A well-optimized website helps expand your clinic’s reach beyond local patients, attracting those from surrounding areas or even internationally, increasing patient inquiries and visits.
24/7 Presence: Unlike a physical clinic that has fixed hours, a website provides 24/7 access to information about treatments, contact details, and other important updates, ensuring patients can get what they need at any time.
Showcasing Treatments & Resources: A clinic’s website allows you to highlight the services you offer, such as treatments, procedures, and resources like health blogs or FAQs, giving patients a comprehensive understanding of what your clinic provides.
Showcasing Achievements: The website serves as a platform to display the clinic’s credentials, awards, certifications, or success stories, which helps build trust and demonstrates the clinic’s expertise.
Reviews & Testimonials: Featuring reviews and testimonials from past patients on the website helps new visitors see real feedback about your services, influencing their decision-making and building credibility.
Online Appointments Booking: Offering online appointment scheduling streamlines the patient experience by enabling them to book consultations easily and conveniently, which also helps reduce administrative workload.
Branding & Credibility: A professional, well-designed website enhances your clinic’s branding and credibility, giving patients confidence in your professionalism and encouraging them to choose your services.
Digital Marketing & Tracking: A website opens up digital marketing opportunities such as SEO, Google Ads, and social media marketing, while also providing tools to track website traffic, patient inquiries, and online behaviours, offering insights to improve marketing strategies.
Improve Digital Presence Ranking: With an SEO-optimized website, your clinic can rank higher in search results, making it easier for patients to find you and improving your digital presence over time.
The second important thing is to be Active on Social Media
Competitive Advantage: A clinic with a strong website gains a competitive edge over those without one, standing out to potential patients and providing easier access to your services in a crowded healthcare field.
Visibility: A website significantly boosts the clinic’s online visibility, making it easier for potential patients to find your services through search engines and other online platforms.
More Reach: A well-optimized website helps expand your clinic’s reach beyond local patients, attracting those from surrounding areas or even internationally, increasing patient inquiries and visits.
24/7 Presence: Unlike a physical clinic that has fixed hours, a website provides 24/7 access to information about treatments, contact details, and other important updates, ensuring patients can get what they need at any time.
Showcasing Treatments & Resources: A clinic’s website allows you to highlight the services you offer, such as treatments, procedures, and resources like health blogs or FAQs, giving patients a comprehensive understanding of what your clinic provides.
Showcasing Achievements: The website serves as a platform to display the clinic’s credentials, awards, certifications, or success stories, which helps build trust and demonstrates the clinic’s expertise.
Reviews & Testimonials: Featuring reviews and testimonials from past patients on the website helps new visitors see real feedback about your services, influencing their decision-making and building credibility.
Online Appointments Booking: Offering online appointment scheduling streamlines the patient experience by enabling them to book consultations easily and conveniently, which also helps reduce administrative workload.
Branding & Credibility: A professional, well-designed website enhances your clinic’s branding and credibility, giving patients confidence in your professionalism and encouraging them to choose your services.
Digital Marketing & Tracking: A website opens up digital marketing opportunities such as SEO, Google Ads, and social media marketing, while also providing tools to track website traffic, patient inquiries, and online behaviours, offering insights to improve marketing strategies.
Improve Digital Presence Ranking: With an SEO-optimized website, your clinic can rank higher in search results, making it easier for patients to find you and improving your digital presence over time.
The second important thing is to be Active on Social Media
Let Dimarcs take care of the clinic's online presence!
Certified By Government Of India
Offers Ends In:
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See, How Your Clinic Website will look
For Strong Digital presence, The second important thing is to be Active on Social Media
The Importance of Being Active on Social Media for a Clinic
Increased Visibility & Reach: Social media platforms like Facebook, Instagram, and LinkedIn help your clinic reach a broader audience. Regular posts and interactions increase your clinic’s visibility, enabling more potential patients to discover your services.
Building Trust and Engagement: By actively engaging with patients through comments, messages, and posts, you build a trustworthy relationship. Sharing behind-the-scenes content, patient success stories, and treatment processes humanizes your clinic and fosters patient trust.
Showcasing Expertise & Services: Social media is a great way to showcase your clinic’s specialities, treatments, and expertise. Posting about your services, explaining medical procedures, and offering health tips can position your clinic as an expert in the field.
Patient Testimonials & Success Stories: Sharing patient reviews and success stories on social media is a powerful tool for credibility. Positive feedback from patients acts as social proof, encouraging others to choose your clinic for their healthcare needs.
Improved Patient Communication: Social media provides a convenient platform for patients to ask questions, schedule appointments, and engage with your clinic. Quick responses to inquiries show that your clinic is approachable and patient-centric.
Brand Awareness & Reputation Management: By consistently posting valuable and informative content, your clinic builds brand awareness. Social media also allows you to manage your online reputation by responding to patient reviews and addressing feedback.
Promoting Special Offers & Events: Announcing special offers, events, or new treatments through social media allows you to inform your audience in real time, driving traffic to your clinic and boosting patient bookings.
Cost-Effective Marketing: Social media marketing can be cost-effective compared to traditional advertising. Boosting posts or running ads on social media platforms helps target specific demographics, increasing your clinic’s chances of attracting the right patients.
Patient Education & Awareness: You can use social media to educate your audience on health issues, treatment options, and preventive care. This not only provides value to your followers but also positions your clinic as a resource for healthcare information.
Stay Ahead of Competition: Being active on social media keeps your clinic competitive. It allows you to monitor industry trends, understand patient preferences, and adapt your marketing strategies based on the performance of posts and audience interactions.
The Importance of Being Active on Social Media for a Clinic
Increased Visibility & Reach: Social media platforms like Facebook, Instagram, and LinkedIn help your clinic reach a broader audience. Regular posts and interactions increase your clinic’s visibility, enabling more potential patients to discover your services.
Building Trust and Engagement: By actively engaging with patients through comments, messages, and posts, you build a trustworthy relationship. Sharing behind-the-scenes content, patient success stories, and treatment processes humanizes your clinic and fosters patient trust.
Showcasing Expertise & Services: Social media is a great way to showcase your clinic’s specialities, treatments, and expertise. Posting about your services, explaining medical procedures, and offering health tips can position your clinic as an expert in the field.
Patient Testimonials & Success Stories: Sharing patient reviews and success stories on social media is a powerful tool for credibility. Positive feedback from patients acts as social proof, encouraging others to choose your clinic for their healthcare needs.
Improved Patient Communication: Social media provides a convenient platform for patients to ask questions, schedule appointments, and engage with your clinic. Quick responses to inquiries show that your clinic is approachable and patient-centric.
Brand Awareness & Reputation Management: By consistently posting valuable and informative content, your clinic builds brand awareness. Social media also allows you to manage your online reputation by responding to patient reviews and addressing feedback.
Promoting Special Offers & Events: Announcing special offers, events, or new treatments through social media allows you to inform your audience in real time, driving traffic to your clinic and boosting patient bookings.
Cost-Effective Marketing: Social media marketing can be cost-effective compared to traditional advertising. Boosting posts or running ads on social media platforms helps target specific demographics, increasing your clinic’s chances of attracting the right patients.
Patient Education & Awareness: You can use social media to educate your audience on health issues, treatment options, and preventive care. This not only provides value to your followers but also positions your clinic as a resource for healthcare information.
Stay Ahead of Competition: Being active on social media keeps your clinic competitive. It allows you to monitor industry trends, understand patient preferences, and adapt your marketing strategies based on the performance of posts and audience interactions.
Let Dimarcs take care of the clinic's online presence!
Certified By Government Of India
Offers Ends In:
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
Stay Active on Social Media as a Clinic
Regular Posting: Share consistent, engaging posts related to your clinic’s services, treatments, patient success stories, and health tips. A regular posting schedule keeps your audience engaged and your clinic visible.
Use Stories & Live Videos: Instagram and Facebook Stories or live videos can be used to showcase daily activities, provide quick health tips, or show real-time patient experiences (with their consent). This adds a personal touch to your clinic’s presence.
Engage with Followers: Actively respond to comments, direct messages, and reviews. This interaction shows that your clinic cares about patient concerns and values feedback, enhancing patient trust and loyalty.
Content Variety: Use a mix of content, including photos, videos, infographics, and blog links. Visual content like before-and-after images of treatments (with consent), or educational health videos can engage different types of audiences.
Health Campaigns & Awareness Days: Participate in health awareness campaigns or global health days (e.g., World Health Day) by posting relevant content. This shows that your clinic is knowledgeable and up-to-date on important healthcare trends.
Social Media Ads: Run targeted social media ads to attract specific demographics, such as promoting new treatments, seasonal offers, or consultation services. This ensures that your clinic is reaching the right audience.
Collaborate with Influencers & Health Experts: Partner with local health influencers, other healthcare providers, or specialists to reach a broader audience. Collaborations can add credibility to your clinic’s brand and introduce you to potential new patients.
Use Analytics to Improve Performance: Track the performance of your posts using built-in analytics tools. Understanding which posts get the most engagement can help refine your content strategy and optimize future posts for better results.
Patient Testimonials & Reviews: Regularly post patient testimonials, either through written reviews or short video clips. These real-life experiences help establish trust and authenticity with potential patients.
Stay Up-to-Date on Trends: Keep track of emerging social media trends and healthcare-related hashtags. Engaging with trending topics or using relevant hashtags can expand your clinic’s reach and relevance in the digital space.
Regular Posting:
Share consistent, engaging posts related to your clinic’s services, treatments, patient success stories, and health tips. A regular posting schedule keeps your audience engaged and your clinic visible.
Use Stories & Live Videos: Instagram and Facebook Stories or live videos can be used to showcase daily activities, provide quick health tips, or show real-time patient experiences (with their consent). This adds a personal touch to your clinic’s presence.
Engage with Followers: Actively respond to comments, direct messages, and reviews. This interaction shows that your clinic cares about patient concerns and values feedback, enhancing patient trust and loyalty.
Content Variety: Use a mix of content, including photos, videos, infographics, and blog links. Visual content like before-and-after images of treatments (with consent), or educational health videos can engage different types of audiences.
Health Campaigns & Awareness Days: Participate in health awareness campaigns or global health days (e.g., World Health Day) by posting relevant content. This shows that your clinic is knowledgeable and up-to-date on important healthcare trends.
Social Media Ads: Run targeted social media ads to attract specific demographics, such as promoting new treatments, seasonal offers, or consultation services. This ensures that your clinic is reaching the right audience.
Collaborate with Influencers & Health Experts: Partner with local health influencers, other healthcare providers, or specialists to reach a broader audience. Collaborations can add credibility to your clinic’s brand and introduce you to potential new patients.
Use Analytics to Improve Performance: Track the performance of your posts using built-in analytics tools. Understanding which posts get the most engagement can help refine your content strategy and optimize future posts for better results.
Patient Testimonials & Reviews: Regularly post patient testimonials, either through written reviews or short video clips. These real-life experiences help establish trust and authenticity with potential patients.
Stay Up-to-Date on Trends: Keep track of emerging social media trends and healthcare-related hashtags. Engaging with trending topics or using relevant hashtags can expand your clinic’s reach and relevance in the digital space.
Let Dimarcs take care of the clinic's online presence!
Certified By Government Of India
Offers Ends In:
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
